Video Calibration Services
Have you ever bought a new TV that looked great in the showroom, got it home, switched on and realised that the
picture was not how it had looked in the shop? Hardly surprising, as most viewing at home is not done in a room
that is lit with fluorescent strip lights. The type and intensity of lighting in the viewing room alters the
perceived image and the display needs to be calibrated accordingly. Time to dig out the User's manual and
reset the picture settings ? contrast, brightness, colour, sharpness and so on. It sounds so easy in the manual
but, with a few exceptions, by following these instructions you will still end up with an excessive amount of
contrast and unnatural looking colours.
The Hollywood studios used to employ calibrators known as 'the men with the Golden Eyeballs' - years
of practice and an ability to judge when colours were 'just right' made them invaluable in setting the
monitor screens to perfection. Mere mortals find it more difficult but help is at hand.
Over the years various test patterns have been developed that ease the calibration process and gradually these
have become available to the public. DVDs such as Avia Guide to Home Theater and Digital Video Essentials contain
these test patterns but despite comprehensive instructions many people find them difficult to use without a lot of
An experienced user of these DVDs can accurately set the main user controls but the picture can still be further
improved with an ISF calibration:
TVs, plasma, LCD screens and projectors all produce white light by combining red, green and blue in a certain
combination. The exact combination determines the white balance. The film studios have agreed a standard to which
their lighting and cameras are calibrated, known as D65 or 6500 K, and to reproduce an accurate image the display
device must be calibrated to this same standard.
How is it done? Using a Colour Analyser linked to a laptop computer the amount of red, green and blue contained
in the shades of grey between almost black right up to full white are calculated. These are compared to the
reference D65 standard and adjustments are then made within the service menu of the display device to match the
display to the standard. We use state of the art test equipment to perform the calibration and the reporting
software enables us to give clients a printed 'before and after. graphical report proving that the display has
been calibrated to D65.
Please click here to view sample report
Level 1 - Basic Video Service
This will include the following:
Optimise component inter-connection using existing cables.
Advise on ways of improving, if appropriate.
Set up user controls for brightness, contrast, colour and sharpness on display device.
Level 2 - ISF Calibration
In addition to the Basic Video Service check display geometry, measure greyscale and capture data to laptop,
calibrate greyscale to D65 and produce full report.
Basic Video Service £90.00
Basic Video Service and ISF calibration of up to 2 memories (see details below) :
Plasma / LCD screen £250.00
Direct view TV £175.00
Rear projection TV £250.00
Projector from £250.00
Additional memories (each) £40.00
Memories - many display devices are able to store individual settings for each input and / or signal
type and each has to be calibrated accordingly. Some source devices (DVD players etc.) and external processors /
scalers also have programmable memories. Please contact us with a full list of your equipment before booking an
ISF calibration to receive a firm price quotation.
There is no extra charge for travel for calibrations within an hour's drive of Market Drayton. Please ask for a quotation if you are further afield.
Payment is due on the day of calibration and can be made in cash, by cheque (provided it is supported by a
guarantee card) or by credit card. All major credit cards are accepted although will be subject to prior telephone approval.
All prices shown on this website are EXCLUSIVE of VAT.